We have carried out the following projects for our clients:
FOOTBALL
Brazil v Tunisia, Decathlon Arena, Lille – Ticketing marketing strategy/campaign activation
Brazil v Senegal, Emirates Stadium, London – Ticketing marketing strategy/campaign activation
Leeds United v AC Milan, Aviva Stadium, Dublin – Ticketing marketing strategy/campaign activation
Manchester United v Rangers, Murrayfield, Edinburgh – Ticketing marketing strategy/campaign activation
Australia v New Zealand, Gtech Community Stadium, London – Ticketing marketing strategy/campaign activation
Arnold Clark Cup 2023 – International Women’s Football tournament featuring England, Italy, Belgium and South Korea – Ticketing marketing strategy/campaign activation
Manchester United v Athletic Club Bilbao, Aviva Stadium, Dublin – Ticketing marketing strategy/campaign activation
Celtic v Wolves, Aviva Stadium, Dublin – Ticketing marketing strategy/campaign activation
Manchester United v Olympique Lyonnais, Murrayfield, Edinburgh – Ticketing marketing strategy/campaign activation
UEFA – Ticketing marketing consultancy
Arnold Clark Cup 2022 – International Women’s Football tournament featuring England, Germany, Spain and Canada – Ticketing marketing strategy/campaign activation
The FA: England Men’s, England Women’s, England U21s – Ticketing marketing strategy/campaign activation
FA Women’s Super League – Ticketing marketing consultancy
Scottish FA – Ticketing marketing consultancy for Scotland Men’s matches at Hampden Park
Brentford FC – New stadium migration; growing the fanbase
International Champions Cup 2019: Manchester United v AC Milan, Tottenham Hotspur v Inter Milan, Atletico Madrid v Juventus – Ticketing marketing strategy/campaign activation
Star Sixes 2019, SSE Hydro, Glasgow – Ticketing marketing strategy/campaign activation
Brazil v Panama, Estádio do Dragão, Porto – Ticketing marketing strategy/campaign activation
Star Sixes 2017 The O2, London – Ticketing marketing strategy/campaign activation
International Champions Cup 2017: Manchester United v Sampdoria, Tottenham Hotspur v Juventus – Ticketing marketing strategy/campaign activation
UEFA European Under-17 Championship 2018, England – Ticketing marketing strategy/campaign activation
International Champions Cup 2018: Chelsea v Inter Milan, Benfica v Sevilla, Arsenal v Lazio, Bayern Munich v PSG, Arsenal v Chelsea, Chelsea v Lyon – Ticketing marketing strategy/campaign activation
Brazil v Croatia, Anfield Stadium, Liverpool – Ticketing marketing strategy/campaign activation
Brazil v Uruguay, Emirates Stadium, London – Ticketing marketing strategy/campaign activation
Brazil v Cameroon, Stadium MK, Milton Keynes – Ticketing marketing strategy/campaign activation
International Champions Cup 2016: Liverpool v Barcelona; Celtic v Leicester City – Ticketing marketing strategy/campaign activation
7: David Beckham Unicef Match for Children, Old Trafford, Manchester – Ticketing marketing strategy/campaign activationWasps – Ticketing marketing; CRM strategy; Season Ticket acquisition & retention
Brazil v Chile, Emirates Stadium, London – Ticketing marketing strategy/campaign activation
RUGBY UNION
England A v All Blacks XV, The Recreation Ground, Bath – Ticketing marketing strategy/campaign activation
Barbarians v All Blacks XV, Gtech Community Stadium, Brentford – Ticketing marketing strategy/campaign activation
South Africa v Japan, Wembley Stadium, London – Ticketing marketing strategy/campaign activation
South Africa v Argentina, Allianz Stadium, London – Ticketing marketing strategy/campaign activation
South Africa v Wales, Twickenham Stadium, London – Ticketing marketing strategy/campaign activation
New Zealand v South Africa, Twickenham Stadium, London – Ticketing marketing strategy/campaign activation
The Clash 2020: Bath Rugby v Wasps, Twickenham Stadium, London – Ticketing marketing strategy/campaign activation
The Clash 2019: Bath Rugby v Bristol Bears, Twickenham Stadium, London – Ticketing marketing strategy/campaign activation
Six Nations 2018, Principality Stadium, Cardiff – Ticketing marketing strategy/campaign activation
The Clash 2017 & 2018: Bath Rugby v Leicester Tigers, Twickenham Stadium, London – Ticketing marketing strategy/campaign activation
Autumn Nations Series 2017, Principality Stadium, Cardiff – Ticketing marketing strategy/campaign activation
Premiership Rugby – World Club Sevens feasibility & planning
Bath Rugby – Ticketing marketing; CRM strategy; Season Ticket acquisition & retention; Website strategy & tender
Rugby Football Union (RFU) – Spectator Experience at Twickenham Stadium
Welsh Rugby Union – Market sizing; Audience insight and strategy; Spectator Experience at Principality Stadium
Wasps – Brand marketing; Ticketing marketing; CRM strategy; Season Ticket acquisition & retention
WORLD/EUROPEAN CHAMPIONSHIPS
World Team Table Tennis Championships 2026, London – Ticketing feasibility study, Ticketing marketing strategy
Rugby League World Cup 2021 – Venue selection; Ticketing pricing/categorisation/modelling
LGT World Men’s Curling Championship 2020, Emirates Arena, Glasgow – Audience insight, Pricing and Ticketing strategy
Taekwondo World Championships 2019 – Ticketing marketing strategy
PSA Squash World Championships 2017 – Ticketing marketing strategy/campaign activation
FIL Women’s Lacrosse World Cup 2017 – Ticketing marketing strategy/campaign activation
LEN European Aquatics Championships 2016, London – Ticketing marketing strategy
World Series of Boxing 2015/2016/2017 – Ticketing marketing strategy/campaign activation
ICF Canoe Slalom World Championships 2015, Lee Valley White Water Centre, London – Ticketing marketing strategy/campaign activation
2015 IPC Swimming World Championships, Glasgow – Ticketing marketing strategy/campaign activation
FINA Diving World Series, London – Ticketing marketing strategy/campaign activation
World Taekwondo Grand Prix 2014 & 2015, Manchester – Ticketing marketing strategy/campaign activation
NETBALL
Netball Super League Grand Final, The O2, London – Ticketing marketing consultancy
London Pulse netball – Ticketing marketing strategy/consultancy
BOXING
British Lionhearts v Cuba, Copperbox Arena, London – Ticketing marketing strategy/campaign activation
CYCLING
Revolution Track Cycling Series 2016 & 2017 – Ticketing marketing strategy/campaign activation
OTHER
Snowsport England – Audience insight; Member acquisition, retention and engagement
British Rowing – Member acquisition, retention and engagement
British Mountaineering Council – Audience insight; Member acquisition, engagement and retention
Mountain Training Trust/Plas-Y-Brenin – Customer insight, acquisition, engagement and retention
Sport England – NGB customer engagement/conversion support
eightyone600.co.uk 