Specialists in driving ticket sales and attendances for major sports matches, tournaments and events.
eightyone600 is a strategic marketing consultancy working in the business of sport. Our clients comprise sports federations/NGBs, professional sports clubs and major sports tournaments and events. We help them drive participation, grow membership, increase attendances and fill stadia.
Getting the brand match fitIt’s a cold and wet January evening. The team is on a losing streak. Do you have a powerful and distinguishing brand that emotionally connects with your fans, so that they will be there with you, come what may?
Defining and building the audienceHow well do you know your fans? Do you find you are talking to the same people in the same way, time and time again? How effective are you in using your current data to prospect for future customers?
Creating conversationsStarting a conversation is easy. Having the right conversation, with the right people via the right channel and at the right time isn’t quite so easy. What kind of conversations are you having with your supporters?
Turning fans into customersHaving plenty of fans is great. Having plenty of fans who spend money with you is a whole lot better. How effective are your strategies to maintain what you’ve got, bring in new blood and reawaken those who have drifted away?
Walking in the customer’s shoesYou’ve worked hard to build your fan base. You now need to keep them. A well planned-out and delivered end-to-end spectator experience will bring tangible returns. Is your organisation truly customer-centric?
It’s all about the numbers
If yours aren’t adding up, here’s the only one you need. Then give us 30 minutes of your time and we will give you our perspective on your marketing challenges, without any further obligation. Call Jon Duckworth on 07932 759638 or email firstname.lastname@example.org