Who we are

JD portrait

eightyone600 was founded by Jon Duckworth,
a sports marketing specialist.

Having cut his teeth in advertising, working on brands such as AOL, Carphone Warehouse, Thames Water, The Times and ESPN, Jon Duckworth followed his passion for sport, becoming Head of Marketing at Premiership Rugby in 2006.

Whilst at Premiership Rugby, Jon conceived and led the marketing and advertising of the Guinness Premiership to increase profile, audience and match attendances and to help drive commercial revenues. Major successes included introducing a transformational brand strategy and visual identity and devising and implementing an innovative new marketing blueprint for the Guinness Premiership Final, taking it to sell-out for the first time in its history and establishing a new world record attendance for a club rugby match in the process (82,000 at Twickenham Stadium).

In 2010 Jon joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) where he was the marketing lead for the planning and implementation of the Ticketing advertising and marketing programmes, resulting in 11m tickets sold and £659m revenue generated – the best-selling Olympic/Paralympic Games in history.

Following London 2012, Jon became General Manager at England Rugby 2015 where he headed up the Marketing, Communications and Ticketing functions for the Rugby World Cup 2015 Organising Committee. Here he developed a marcomms and ticketing strategy to deliver a successful sell-out Tournament.

In 2013 Jon founded his own Sports Marketing Consultancy, eightyone600, increasing revenues for sports brands by helping them connect more strongly with current and future fans.