What we did
Devised the overall tournament ticketing marketing strategy and developed and activated a marketing campaign to promote and drive ticket sales for the event.
What we achieved
The overall tournament attendance target was reached and exceeded with 57,000 people attending the matches.
What they said
“As tournament hosts, the Football Association has done a great job of organising numerous promotional activities, which have attracted a lot of families and football fans to the six stadiums hosting matches in this competition. We would like to express our gratitude to everyone involved in the organisation of this tournament. They have demonstrated to all the participating teams, England’s hospitality, and love for football.”
Project Leader, England 2018, UEFA