The Clash


What we did
eightyone600 has been working with Bath Rugby for the past three seasons to help establish and market a Big Game concept at Twickenham Stadium.

What we achieved
Three successive attendances in excess of 60,000 have firmly established The Clash as a must attend event in the rugby calendar and helped create a new revenue and brand engagement vehicle for the club.

What they said
“As part of its growth plans, Bath Rugby took the strategic decision to move a regular season home game to Twickenham Stadium. Whilst we regularly sell out our 14,500 capacity home ground, filling 82,000 seats at Twickenham was an entirely different proposition and in eightyone600 we recognised the experience and expertise that would help us market
ourselves on a much bigger stage to a wider audience. They were with us every step of the way and made a significant contribution to a magnificent day that will live long in the memory.”
CEO, Bath Rugby